# BARRNONE — Above All Else | Full Brand & Product Reference

> Bodybuilding and performance supplements built for serious lifters. No gimmicks. No shortcuts. Just real supplements for real people putting in real work. Engineered for performance, quality, and uncompromising standards.

## About Barrnone

Barrnone is a DTC-first bodybuilding and performance supplement brand. The brand is built around discipline, sacrifice, consistency, real work, high standards, and performance — not gimmicks, shortcuts, fake hype, or generic wellness marketing.

- Tagline: ABOVE ALL ELSE.
- Founders: Michael Barry (Co-Founder) and Spencer Damon (Co-Founder & Athlete).
- Positioning: A bodybuilding brand with a community and athlete roster at the center. Barrnone is building a culture and standard that serious athletes want to be part of.
- Brand pillars: DISCIPLINE, QUALITY, TRANSPARENCY, COMMUNITY, ACCOUNTABILITY, PERFORMANCE.
- Core messaging: No gimmicks. No shortcuts. No underdosed formulas. No BS marketing. Built for lifters, grinders, competitors, and people who take their training seriously.
- Commerce: Powered by Shopify. Real products, pricing, variants, inventory, cart, checkout, customer accounts, subscriptions, and order tracking.

## Founders

### Michael Barry — Co-Founder
Decades in the fitness industry, countless hours in the gym, and still going strong. Mike started his career in fitness two decades ago, working at General Nutrition Centers, and has been immersed in health and fitness ever since. Today, he splits his time between building fitness brands and raising his two daughters — a role he's most proud of. His passion for fitness goes beyond lifting weights; it's about creating opportunities, building communities, giving back and helping people live better, stronger lives.

### Spencer Damon — Co-Founder & Athlete
First grinding on the baseball field, now chasing down a natural pro card in bodybuilding. He lives for the structure, the sacrifice, and the daily grind it takes to level up. His proudest moment? Stripping it all down, pushing through prep, and stepping on stage for the first time — proving to himself that he could go all the way. To him, fitness isn't a hobby — it's a lifestyle. It's about showing up, holding yourself accountable, and cutting through the noise. That's what Barrnone is built on: no gimmicks, no shortcuts, just real supplements for real people putting in real work.

## Above All Athletes (roster)

- Derek Hammond — IFBB Pro Bodybuilder, Open Bodybuilding. Instagram: @derekhammond11. Discount code: HAMMOND10.
- Bam Holt — Strength & Conditioning Athlete, Classic Physique. Instagram: @bammholt. Discount code: BAM10.
- DBR Roof Co — Official Team Partner, Commercial & Athletic Team Partner. Instagram: @db.roofco. Discount code: DBR10.
- David Shoemaker — Competitive Powerlifter, Heavyweight Strength. Instagram: @schoons_88. Discount code: SHOE10.
- Nico Beach — Physique Competitor, Men's Physique. Instagram: @nicobeachh. Discount code: NICO10.
- Jalen Keel — Hypertrophy Specialist, Classic Physique. Instagram: @j43_fit. Discount code: KEEL10.
- Spencer Damon — Co-Founder & Athlete, Bodybuilding Lifestyle. Instagram: @spenc_bodybuilding. Discount code: SPENCER10.

## Products (live Shopify catalog)

### BARRNONE PRE-WORKOUT RAW
- Category: Pre-Workout. Goal: Energy + Focus. Stim type: STIM.
- Price: $49.99 (compare-at $59.99). Servings: 30. Best seller.
- Flavors: Black Cherry Slam, Sour Apple Venom, Crimson Punch, Unflavored.
- One-line: High-intensity unforgiving pump & neuro-focus.
- Description: Formulated for lifters who do not compromise. High dosage L-Citrulline, Beta-Alanine, and dual-source Caffeine for sustained explosive power without crash.
- Benefits: Massive muscle pumps and full vasodilation; endless working capacity and lactic acid buffering; laser focus without jittery crash or nausea.
- Formula highlights: L-Citrulline Pure 8,000mg (nitric oxide & pump); Beta-Alanine 3,200mg (muscular endurance); Anhydrous & Infinergy Caffeine 375mg (sustained energy); Alpha GPC 50% 600mg (mind-muscle connection).
- Use: Mix 1 scoop with 10-14 oz ice-cold water 20-30 minutes before intense resistance training.

### BARRNONE PUMP MATRIX (NON-STIM)
- Category: Pre-Workout. Goal: Strength + Performance. Stim type: NON-STIM.
- Price: $46.99. Servings: 30.
- Flavors: Blue Raspberry Ice, Watermelon Surge, Unflavored.
- One-line: Ultimate hemodynamic muscle swell & hydration.
- Description: Zero stimulants. Extreme blood flow, hyper-hydration, and vein-splitting volume. Perfect for evening sessions or stacking with Raw Pre.
- Formula highlights: NO3-T Nitrate Tech 2,000mg; HydroMax Glycerol 65% 3,000mg; Sodium & Potassium Electrolytes 1,100mg.
- Use: Mix 1 scoop with 12 oz cold water 15 minutes pre-workout. Can be stacked with Raw Pre-Workout.

### BARRNONE 100% WHEY ISOLATE
- Category: Protein. Goal: Build Muscle.
- Price: $54.99 (compare-at $64.99). Servings: 28. Top rated.
- Flavors: Dark Chocolate Fudge, Vanilla Soft Serve, Glazed Donut, Peanut Butter Crunch.
- One-line: Pure fast-absorbing cross-flow microfiltered protein.
- Description: 25g pure microfiltered whey protein isolate per serving. Zero filler, ultra-low carb, lactose-friendly, digested with ease.
- Formula highlights: Cross-Flow Microfiltered Whey Isolate 25g; naturally occurring BCAAs 5.7g; DigeZyme Enzyme Blend 100mg.
- Use: Mix 1 scoop with 6-8 oz water, almond milk, or milk immediately post-workout or as a high-protein snack.

### BARRNONE CREATINE MONOHYDRATE 100%
- Category: Creatine. Goal: Strength + Performance.
- Price: $29.99. Servings: 60. Essential.
- Flavor: Unflavored Micronized.
- One-line: Micronized 200 mesh creatine monohydrate.
- Description: The proven gold standard for explosive strength, ATP recycling, and muscular power output. Unflavored, ultra-solubility.
- Formula highlights: Pure Micronized Creatine Monohydrate 5,000mg (ATP energy & power output).
- Use: Mix 1 scoop (5g) daily in water or your favorite post-workout beverage. Consistency is key.

### BARRNONE INTRA-ANABOLIC EAAs + HYDRATION
- Category: Aminos / Intra-Workout. Goal: Recovery.
- Price: $39.99. Servings: 30.
- Flavors: Lemon Lime Ice, Mango Passion, Blood Orange.
- One-line: Full-spectrum essential aminos & electrolytes.
- Description: Prevent intra-workout catabolism and sustain endurance during grueling leg days and high-volume hypertrophy blocks.
- Formula highlights: EAA Matrix 7,000mg; BCAAs 2:1:1 5,000mg; Coconut Water Powder + Electrolytes 1,000mg.
- Use: Sip 1 scoop mixed with 16-20 oz ice water during your workout session.

### BARRNONE NIGHT RECHARGE & REM SLEEP
- Category: Recovery. Goal: Recovery.
- Price: $44.99. Servings: 30. New drop.
- Flavors: Midnight Berry, Honey Chamomile Tea.
- One-line: Deep REM recovery & anabolic growth hormone support.
- Description: Sleep is where muscle growth and neural recovery happen. Formulated to calm CNS tension and induce deep restorative sleep.
- Formula highlights: Magnesium Glycinate 400mg; L-Theanine & GABA 750mg; Sensoril Ashwagandha 250mg.
- Use: Mix 1 scoop in warm or cold water 30 minutes prior to sleep.

### BARRNONE ANABOLIC GREENS & GUT SHIELD
- Category: Wellness. Goal: Daily Health.
- Price: $42.99. Servings: 30.
- Flavors: Crisp Apple Mint, Unflavored Clean.
- One-line: High-potency organ & digestive health matrix.
- Description: Lifters eating high calories need bulletproof digestion and liver support. Packed with organic greens, probiotics, and organ support.
- Formula highlights: Organic Supergreens Complex 4,500mg; TUDCA & Milk Thistle Extract 500mg; Probiotic + Digestive Enzyme Blend 10 Billion CFU.
- Use: Take 1 scoop with morning water or blend into your breakfast protein shake.

## Stacks & Bundles

- The Competitor Stack — Pre-Workout Raw + Whey Isolate + Creatine Monohydrate. $109.99 (save $24.98).
- The Heavy Duty Pump & Hydration Stack — Pre-Workout Raw + Pump Matrix (Non-Stim) + Intra EAAs. $114.99 (save $21.98).
- The Daily Foundations Stack — Whey Isolate + Anabolic Greens + Night Recharge. $119.99 (save $22.98).

## Quality & standards

Barrnone's formula philosophy: full label disclosure, no proprietary blends used to hide what you're paying for, effective formulas, and athlete-driven development. Quality claims (third-party testing, GMP manufacturing, NSF/sport certification, made-in-USA status, COA/lab report availability) are published only when verified — placeholder slots exist on the Our Standards page until each claim is confirmed.

## Supplement disclaimer

These statements have not been evaluated by the FDA. Barrnone products are not intended to diagnose, treat, cure, or prevent any disease. Consult a physician prior to intense exercise or supplement use.

## Links

- Home: https://barrnonelifestyle.com/
- Shop All: https://barrnonelifestyle.com/shop
- Stacks & Bundles: https://barrnonelifestyle.com/stacks
- Above All Athletes: https://barrnonelifestyle.com/athletes
- Building the Brand: https://barrnonelifestyle.com/about
- Our Standards: https://barrnonelifestyle.com/standards
- Become an Above All Athlete: https://barrnonelifestyle.com/apply-athlete
- FAQ: https://barrnonelifestyle.com/faq
- Contact: https://barrnonelifestyle.com/contact
- Account: https://barrnonelifestyle.com/account
- Shipping & Returns: https://barrnonelifestyle.com/shipping-returns
- Privacy Policy: https://barrnonelifestyle.com/privacy-policy
- Terms: https://barrnonelifestyle.com/terms
- Supplement Disclaimer: https://barrnonelifestyle.com/disclaimer
- Instagram: https://www.instagram.com/barrnonelifestyle